About Us

BLUER is a new age denim brand formed by a young mind and guided by experience. BLUER is registered under the partnership firm Zivira Fashion. All the operations for BLUER are taken by Zivira Fashion 

BLUER is your one stop destination for premium quality jeans.
Launched in the year 2022, our main aim is to provide the best possible fit that you desire to wear along with the trendiest introduction in the denim world.

BLUER is more than a brand, It is a community which aims to help everyone by using the skills of local artisans and craftsmen.

From our raw materials to finishing of the products, every step and every process is done INDIA .

We are taking baby steps towards sustainable product and made a start in our washing process by reducing our water consumption by 26%. We wish to move along sustainable development quickly by taking these steps and environment.

BLUER is not just about building a brand but also helping the society, every month a part of our sales is been used for the needy ones. From helping the dog shelters to vaccines to ones in need, BLUER has always been ahead. For more information on these check out our social media platforms or mail us on support@bluer.co.in.

Our Ethical Belief

We believe in fostering a culture of transparency, inclusivity, and social responsibility. We work closely with our suppliers, ensuring fair wages and safe working conditions for everyone involved in the production process. We actively seek out partnerships with local artisans and craftsmen, supporting their livelihoods and preserving traditional techniques.

Timeless Classics

At Bluer, we are passionate about creating timeless denim pieces that withstand the test of time—garments that become a part of your story, developing character with every wear. Our designs embody a minimalistic and classic aesthetic, emphasizing the beauty of simplicity and versatility. We believe that fashion should be an expression of personal style and individuality, while also promoting responsible consumption.